Being the backbone of every successful WordPress website is its SEO. In a world where there are millions of blogs, and everyone is fighting for attention, one clearly needs the right keywords in their arms\’ reach to establish themselves as an online commodity.
In this article, I will tell you how to add SEO keywords in wordpress website the right way | Keyword research to advance optimization techniques. Whether you’re a new blogger or a seasoned blogger, with the help of this guide, you’ll be able to rank better, get more organic traffic, and avoid the most common SEO mistakes.
Let’s dive in!
Table of Contents
Why Its Important to Add SEO Keywords in WordPress
Now, before driving on how to add SEO keywords in WordPress website, first, let’s discuss why do we need to add them:
- Better Search Rankings – The better you ‘optimise’ your keywords, the more search engines such as Google will understand what your content is about and the higher your chances of ranking on their 1st page.
- Targeted Traffic – By choosing the right keywords, you bring people who are specifically looking for your type of content, product or service.
- Improved User Experience – Proper keywords can take your content from being irrelevant to reaching the hearts of readers and causing them to stay engaged for longer periods of time.
- The Competitive Edge – Many bloggers don’t have the cleanest keyword rich posts. When you learn how to put SEO keywords in wordpress website, you have the upper hand.
So with that being said, here is the entire process broken down into actionable steps for you.

Step 1: Keyword Research – What Are the Right Keywords?
You can’t learn how to add SEO keywords in WordPress website if you do not get the right keywords first. Search term investigation is the basis for SEO.
What Constitutes as a Good SEO Keyword?
- Search Volume – The amount of people searching for it each month (at least 100+ searches).
- Low Competition – Easy to rank for (stay away from high comp terms to begin with).
- Relevance – Must be in line with the intent of your audience and your content.
Top Free & Paid Keyword Research Tools
Tool
|
Best For
|
Pricing
|
---|---|---|
Google Keyword Planner
|
Search volume data
|
Free
|
Ubersuggest
|
Keyword suggestions
|
Freemium
|
Ahrefs
|
Competition analysis
|
Paid (Powerful)
|
SEMrush
|
SEO & keyword tracking
|
Paid (Premium)
|
How to discover long-tail keywords
Long-tail keywords (like “how to add SEO keywords in WordPress website for beginners”) are much easier to rank for because they are more specific. Looking for keyword-style questions using tools such as AnswerThePublic.
Step 2: Adding Keywords to Your WordPress Content
egic Placement Of Keywords
1. Title Tag: Near the beginning, add your primary keyword.
- “How to Add SEO Keywords in WordPress Site – 2024 Guide”
- “A WordPress SEO Keywords in Simple Terms”
2. Heading (H2, H3, H4) – Structure your content in sections with keyword focused subheadlines.
- Example:
- “Why Including SEO Keywords in WordPress is Important”
- “Best Plugins to Add SEO Keywords in WordPress Website”
3. First 100 Words – The 500 words find two vertical entrants, 100 percent keyword importance.
4. In the Content – Sprinkle Keywords within the content (2-3 times per 500 words).
B. Avoid Keyword Stuffing
“The punishment is from over-optimization,” says Google. And don’t write artificially, shoehorning in words.
Bad Example:
“If you are searching for How to add the SEO keywords in to the WordPress website, then this guide on how to add the SEO keywords in to WordPress website can guide you how to add the SEO keywords in to WordPress website”.
Good Example:
“All about adding SEO keywords in WordPress website and rank higher. This tutorial provides white hat methods for optimizing your keyword usage.”

Step 3: Making the Most of Metadata for SEO Purpose
Optimizing meta tags is part of learning how to add SEO keywords in WordPress website.
A. Creating the Ideal Meta Title
- Keep it under 60 characters.
- Include the main keyword.
- Example: “How to Add SEO Keywords in WordPress Website (2024 Guide)
B. Crafting a Clickable Meta Description
- Keep it under 160 characters.
- Naturally incorporate the keyword.
- Example: “Learn how to properly add SEO keywords to your WordPress site. Get higher rankings and more traffic with this step-by-step SEO guide.”
Step 4: Do SEO Easily with the Help of SEO Plugins
WordPress plugins have made it easier works on how to add SEO keywords in WordPress website.
Best WordPress SEO Plugins
- Rank Math – Perfect for beginners & pros (AI-powered recommendations).
- Yoast SEO — User-friendly with traffic light signals Yoast SEO funnels you towards installing their premium version of software but works perfectly fine for free task of optimising for search engines.
- All in One SEO Pack – Straight-forward & it works!
How to Include Keywords in Rank Math
- Install & activate Rank Math.
- Edit a post and you will see the Rank Math meta box.
- Type your keyword in the specified box.
- Stick to the optimization tips (green = good, red = needs work).
Step 5: Use Keywords in URLs & Optimize Images
A. Optimize Image Alt Text:
- Use keywords when appropriate.
- Example: “how-to-add-seo-keywords-wordpress-settings”
B. SEO-Friendly URL Structure
- Don’t use those default URLs like *”yoursite. com/? p=123”*.
- Instead, use: “yoursite. com/ how-to-add-seo-keywords-wordpress”
Step 6: SEO Internal & External Linking
A. Internal Linking
- Interlink your various posts with keyword-rich anchor text.
- Example: “Check our best SEO plugins for WordPress guide.”
B. External Linking
- Include references (such as Google’s SEO guidelines).
- Enhances credibility and can assist rankings.

Step 7: Measuring the Performance of the Keyword & Modifying the Strategy
Once you implement how to add SEO keywords in WordPress website, keep an eye on results.
Best SEO Tracking Tools
- Google Search Console – Free & must have.
- Ahrefs/SEMrush – Tracking keywords at the next level.
- Rank Math Analytics – Tracking built for WordPress.
When to Update Your Keywords?
- If rankings drop.
- If search trends change.
- Any time Google changes how its algorithm works.
Mistakes You Should Avoid When Adding SEO Keywords
- Keyword stuffing – Makes the content look spammy.
- Ignoring Long-Tail Keywords – Misses Out on Low Competition Traffic.
- Ignoring Meta Descriptions – Lowers CTR.
- Neglecting Mobile Optimization – Mobile-friendly websites take precedence in Google’s ranking.
Conclusion:
By the time you are done here, you will have learned how to add SEO keywords in WordPress website excellently. Let’s recap:
- Research – Get down the low-hanging keywords.
- Content is King – Incorporate keywords in titles, headings, and body copy.
- Optimize Metadata – Create compelling meta titles & descriptions.
- Utilize SEO Plugins – Rank Math or Yoast where you can do easy optimization.
- Optimize URLs & Images – Add keywords where applicable.
- Strategically link – both internally and externally Links add credibility.
- Monitor & Optimize – Modify according to performance data.
Ready to Boost Your Rankings?
So start using these tactics today and see a huge boost in your WordPress SEO.
Frequently Asked Questions
1. What are SEO keywords and why do they matter?
SEO keywords are search terms and words that users type into search engines. They are helping search engines grasp your content and rank it by level of quality. By effectively using SEO keywords in WordPress website, you can enhance the visibility, attract organic traffic, and make sure that your content gets to the right audience.
2. Till What Extend Should We Use Our Focal Keyword in a blog post?
The second half is using your keyword 10 (at the least) to 15 (at the most) times if you are to write a 2,000 worded post—(eg, how to add SEO keywords in WordPress website). But never forgo natural readability for keyword stuffed text.
3. How do I add SEO keywords to my WordPress post?
For optimal results, the keyword should be in:
- Title (ideally at the top of the header)
- First 100 words
- Subheadings (H2, H3)
- Meta title & description
- Image alt text (when applicable)
- URL slug
4. What is the best plugin to add SEO Keywords in WordPress?
The top three plugins are:
- Rank Math (Best for AI suggestions)
- Yoast SEO (Best for beginners)
- All in One SEO Pack (Simple &Effective)
All these three will assist you to better know how to add SEO keywords in WordPress website.
5. Do I need long-tail or short keywords?
Long-tail keywords (for example “how to add SEO keywords in WordPress website for beginners”) are preferable as they:
- There is less competition
- They are a perfect match for the intent of the user
- They increase conversion rates
6. how can I prevent keyword stuffing on WordPress?
- Write naturally — don’t have a keyword forcer.
- Use synonyms & related terms (LSI keywords).
- Click “as suggested” on seo plugin suggestions (e.g.: Rank Math’s “green light”).